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Behind-the-scenes of our Facebook Live with Chef Pung and Irene Ang
04/11/2025
Aw’s Market held its first Facebook Live on 29th July this year. We thought we’d bring you on-board by recounting this exciting journey, including some excerpts from the very people who planned this Facebook Live.
How it all started
Our Facebook live originally started off as a small idea, as all good things do. We were in the thick of collaborating with USMEF to promote U.S. imported beef cuts. And in the course of things, USMEF actually scored Chef Pung – one the “four heavenly kings” we often saw on MediaCorp – to be on our social media account. Wah seh, that would be a great auntie puller. It then transpired that he would do a Facebook Live cooking session using our USDA range of beef to make Singapore-inspired dishes. And, furthermore, these would be exclusive and new recipes developed specially for this event.
The lead up
It was all very exciting as the team scrambled to put together a programme while looking for a host that would banter well with Chef Pung on screen. We thought long and hard for a suitable host who could engage well with our audiences. It was eventually settled on who else but the legendary Irene Ang?SCORE.
Celine: I was in-charge of planning the logistics of fb-live, liasing with the production crew and promoting the fb live, which included overseeing the creation of media collaterals.
Claire: Together with the rest of team, I came up with the programme, deciding what we wanted featured and promoted through the show. We also came up with a publicity plan to create awareness about this live so that it would boost the effectiveness of this Live.
Was it stressful organizing a Facebook Live?
Celine: Yes. It was everyone’s first time organizing a Facebook Live, so we did not know what to expect. We even had a rehearsal or a trial run, but it was very nerve-wrecking as everything had to be done over just the course of a few weeks!
Claire: My most stressful period was 3 weeks before the live. After a meeting, I realized we still had a ton of things to do. I had stayed back in the office until 09:30pm that day. And no other day to compares to that.
Celine: Not even the actual day? Actual day, I was damn stressed eh.
Claire: Not even the actual day!
At the cooking studio, most of the food was being prepped and readied hours before the show. Someone was parading the USDA beef cuts from Aw’s Market and it looked drop dead gorgeous.